Telford Hits Bullseye

Telford and Shropshire is celebrating in style after the recent announcement that it has won the bid to be host destination for Europe’s largest archery tournament and trade show next year.

(L-R) Danielle Brown, Sarah Bird, Hollie Jones, Gary Hargraves, Cllr Bill McClements, Muriel Kirkwood, Naomi Folkard
(L-R) Danielle Brown, Sarah Bird, Hollie Jones, Gary Hargraves, Cllr Bill McClements, Muriel Kirkwood, Naomi Folkard

Hosted at The International Centre Telford, the prestigious European Archery Festival 2014 will run from the 24th to 26th January 2014 and will see nearly 1,500 competitors from over 30 countries travel to Telford for the three-day long tournament.

“This is great news for Telford and the region” said Councillor Bill McClements from Telford & Wrekin Council. “Not only will we have the opportunity to show elite athletes from across the world just what Telford has to offer but it will see an economic boost of around £1.1million to the local economy, as visitors stay and enjoy our region, which endorses the hard work and investment that has been – and is continuing to be made – in our region.”

Tickets will be put on sale later in the year for all three days of competition, including the arena-style broadcast final, allowing residents and visitors to see some of the world’s elite sportsmen and women in action. Billed as a true festival of archery, the organisers have designed the event to be much more than simply an elite tournament though, and it will see numerous opportunities for residents and visitors to try their hand at archery, as well as access one of the most inclusive archery trade shows ever run alongside a competition.

“We’re delighted to be bringing the European Archery Festival to Britain, and even more so to Telford” explained Gary Hargraves, Event Director from Sport80 who is organising the event. “We’ve received great support from The International Centre Telford, and from Meet Telford & Shropshire, the convention bureau for the region, and we’re confident that we’re on track to deliver an exceptional event which is truly memorable.”

“We’re already working hard to make sure that there are plenty of opportunities for people from across Telford and Shropshire to get involved. From school trips, and opportunities for local groups and organisations to take part, to the chance to meet Olympians, Paralympians and World Champions, and even volunteering opportunities, there really is something for everyone.”

“Work is also starting now on our sponsorship and hospitality packages, with corporate trips and archery have-a-gos all in the planning stages. We’re inviting interest from any businesses across the region who would like to benefit from the opportunity of such fantastic exposure, and further information can be found on the event’s website” he concluded.

The announcement about the bid win was made at The International Centre, Telford, where double Paralympic champion and three-time World Champion Danielle Brown MBE, and three-times Olympian Naomi Folkard joined members of Archery GB and the event team to mark the occasion. “I was delighted when Telford won the bid to host the event next year. To see this festival come to the town where I’ve made my home makes me enormously proud, and I’m really looking forward to competitors and visitors to the event seeing for themselves just what we have to offer.” explained Danielle Brown.

Tom Gray, Chief Executive of the Southwater Event Group who will be hosting the event added: “We’re understandably delighted to have secured the European Archery Festival for 2014. It’s fantastic news and a real coup for Telford and we very much look forward to welcoming thousands of competitors and spectators from all over the world, and sharing with them the exceptional hospitality for which we are so renowned”.

For more information about sponsorship opportunities please contact And for the latest on what is happening in Telford & Shropshire as well as access to the Convention Bureau’s free Event Organiser Support services please visit .

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