Telford butchers in the running to be named Britain’s Best Small Shop of 2018
A 122-year-old family-owned butchers in Telford, whose current owner Darren Morgan is the fourth generation of Master Butchers in the family, is on the shortlist of retailers in the running to be named Britain’s Best Small Shop of 2018.
Morgan’s Country Butchers prides itself on providing local produce, provenance, passion, and the art of Butchery. The business works closely with local Schools, and scout and brownie groups, educating children on where meat comes from. It also supports local Church, school and fundraising events with donations of hampers and vouchers.
The Best Small Shops competition, managed by the Independent Retailers Confederation (IRC) sponsored by booost, the brand new loyalty, gift and promotions app for independent retailers and their customers, celebrates the commitment and creativity of independent retailers on the UK’s High Streets and the central role they play in their local communities. The winner will be announced at an event at the Houses of Parliament on November 13th.
“Social media has increased sales in our lovely little shop by 60%,” explains Lauren Morgan, Darren’s daughter, who joined the business last year.
“For us, this has been incredible. We have gone from strength to strength. We are so passionate about our family business. We want people to be responsible about what they eat. We want them to care, and our customers do. Social media has given us the shop window we never had.”
“Despite all of the bad headlines and the high-profile closures of larger stores, we firmly believe that specialist independent retailers can thrive in this climate by delivering a truly unique retail experience,” explains Mark Walmsley, Chairman of the Independent Retailers Confederation.
“The Best Small Shops competition enables us celebrate this unique industry, the passion, service, flexibility and knowledge of independent shop owners offer and show customers what makes independent retailers so special.”