Beatons Bookshop & Tearooms, a new addition to Wellington Market Square
Beatons Tearooms and Bookshop have confirmed that it will soon be opening its doors in its new home at 17 Market Square, Wellington, Telford, Shropshire, TF1 1BU. Both Wellington’s franchise owner, Ghulam Khan and Beatons’ founder, Patrick Duffy have been taken by the spirit in Wellington and how many community based organisations there are; something that is embedded in the Beatons ethos.
Beatons Tearooms – their name and interiors are inspired by the elegance of royal photographer and costume designer Sir Cecil Beaton – deliver a stylish take on quintessential afternoon tea in its ‘tearooms for the 21 st Century’. Beatons will provide full table service, offering over thirty loose leaf teas, regional coffee blends, home-made cakes and light food served in bespoke Villeroy and Boch china.
Beatons also offers a carefully curated selection of books for sale, finding that even in the era of online shopping, books shine through as a product that people still want to browse at leisure; select and buy something they fall in love with. Beatons is delighted to adding this to what Wellington has to offer.
Adding to the local scene, Beatons incorporate poetry into their brand and offer an invitation to local authors and poets to take part in signings and other events planned to support the local community.
Ghulam, Beatons Tearooms and Bookshop franchisee is delighted to have ended his search for the perfect location in Wellington. From his initial visit at Beatons’ first location in Tisbury, Wiltshire, Ghulam was drawn to the business’s heart and passion, as well as it’s ethos on providing gracious hospitality and generous value. ‘For me, the moment I first entered Beatons Tearooms I was impressed with the level of service and quality that you don’t often see in hospitality anymore. But what impacted me more was seeing how much there was a sense of community in the tearoom, and this is a quality that I can’t wait to see when we open’.
After years of working in the transport industry, Ghulam decided now was the time to turn his dream of owning a business of luxury into a reality. Having always been a tea-lover, becoming a Beatons franchisee was the perfect choice to be able to ‘create a tearoom with a real touch of style’ and can’t wait to bring Beatons to Wellington.
Founder and CEO of the group, Patrick Duffy, said ‘The coming together of this great location; its history and the passion and commitment of Ghulam is, I am certain, going to add to this wonderfully vibrant town and I look forward to spending time there myself enjoying all the town
has to offer.