Telford McDonald’s applies to reinstate signs after council ‘advice’

A Telford town centre McDonald’s has told council planners that four of its signs were removed because they were in a poor condition.

But agents for the Telford Centre branch at North Sherwood Street say the signs it wants to reinstate are essentially the same as the ones which were approved in September 2008.

The fascia board was redecorated from black to grey in 2024 but that did not need an application lodged, the agents said.

“During a routine maintenance inspection, the panels of these two fascia signs were removed due to their poor condition for replacement and this application relates to the reinstatement of the same signage,” a statement said.

“Whilst the fascia board was redecorated in 2024 to grey, there were no changes to the advertisements to trigger a new application at that time.

“The impact of the reinstatement of the signage is reflective of the previously consented scheme and the application has been submitted to ensure complete transparency and in line with advice.”

The business has asked for advertising consent to reinstate four fascia signs on two fascia panels after maintenance.

Planners at Telford & Wrekin Council will issue their formal decision following a period of public consultation.