
Queens award for bee beauty business
A huge milestone has been achieved by Telford-based Heaven Skincare, where a prestigious Royal Warrant has been unveiled on its headquarters.
A Royal Warrant is a stamp of approval granted by Royalty. Holders are appointed to show that the business supplies the Royal family, thereby lending prestige to the brand or company.
The Warrant for Heaven was officially granted by Her Majesty Queen Consort, Camilla, where she acknowledged her personal team of beauty and fashion brands, one of which being Heaven Skincare.
Leading businesswoman, Deborah Mitchell is renowned for her inspirational public speaking as she shares her personal experiences of building a multi-million pound global beauty brand from her kitchen table.
From experiencing negative comments as a teen, Mitchell has been able to turn those bitter experiences into a successful business that still remains extremely prominent within the beauty industry.
Heaven Skincare was founded in 1995 by beauty therapist Deborah Mitchell. She is an industry figurehead for the innovative approach to skincare, with the brand combining natural, organic ingredients with patented formulas like ABEETOXIN (Bee Venom) and NETTATOXIN (Nettle Venom) loved by celebrities, such as The Minogue Sisters, Presenter Tess Daly, Dame Arlene Phillips and Youtuber/Influencer, Lydia Millen) and of course members of the Royal Family.
The business has grown substantially with strong leadership, a clear vision and adaptability in order to suit our ever changing society. It has gone from strength to strength in recent years and now offers award-winning products and treatments for all skin types offering something for all. Heaven Skincare strives for change where their products are cruelty-free (no bees are harmed in the creation of their products) and targets conditions such as aging, sensitivity, and acne, all inspired by Deborah’s own journey as a teen with skin concerns.

In addition to its award winning products, Heaven provides advanced salon treatments and professional training through the Heaven Training Academy and has built a worldwide business whilst remaining locally based with ‘Made in the UK’ credentials. This originality is something the business is incredibly proud of.
“It’s such a pinch me moment.” said Mitchell “To receive the Royal Warrant in the first instance was incredible, but to now see the Warrant in situ on the front of our HQ, is something I’m so proud of” Deborah has a clear passion for skincare and has worked undoubtedly hard at what she does. “I’ve always been passionate about developing products and treatments that can help people regain their confidence and although I never had any doubt that Heaven Skincare was truly amazing, it’s given us an added boost of confidence and confirmation.”
Mitchell takes the opportunity to acknowledge the support she has had from both old and new customers “I would like to thank customers old and new for their continued support”
Independently owned, Deborah oversees Heaven Skincare with her Daughter Ella Cox, making it not just local and proudly British, but a true family affair.
Ella currently holds the position of director of the company where she shares “As a brand we’re passionate about providing innovative, result driven skincare and treatments and the nod of approval truly cements the brand’s success.
“Revealing the Royal Warrant on our HQ is the start of the new elevated era of Heaven Skincare. We’re in the process of implementing this onto our key product ranges such as our Collagen Drops and developing some exciting new lines such for release in the near future”
With the award, Heaven joins the likes of Dukeshill in Telford who received their Royal Warrant from King Charles III in December 2024.