Times Square, Manhattan, Santa Monica and now Telford

A brand new store, MINISO, is set to open its doors very soon at Telford Centre, bringing an exciting array of affordable and playful items to the town. Shoppers can look forward to a diverse mix of blind boxes, plush toys, beauty essentials, high-quality toys, and tasty snacks, all at budget-friendly prices.

This new addition to Telford promises an adventure with every visit, offering exclusive collections featuring popular franchises such as Hello Kitty & Friends, Harry Potter, Disney, Stitch, Sylvanian Families, and Minecraft. MINISO also plans to host exciting in-store seasonal activities, including spin the wheel games, lively competitions, and festive fun, aiming to turn ordinary days into extraordinary adventures with their tagline, “life is for fun.”

Glynn Morrow, Centre Manager at Telford Centre, shared his enthusiasm, stating, “We’re really looking forward to having MINISO as part of our line up at Telford Centre. They are another great brand that bring something different for our customer to enjoy.”

Saad Usman, Chief Operating Officer at MINISO UK, added, “We’re delighted to be opening at Telford Centre and joining such a well-established and welcoming retail environment. The centre attracts a diverse range of shoppers, and we see a great opportunity to introduce them to MINISO’s unique mix of affordable, design-led products. We’re excited to bring our playful shopping experience to Telford.”