Telford charity wins marketing support
A Telford charity has secured £10,000 worth of marketing support from a Midlands-based agency. Stay was announced as the winner of the 2025 Reech & Reward champion after a “Dragons Den-style” pitch process.
The charity was chosen from a competitive shortlist due to its clear strategic vision and its impact on the community in Telford and Wrekin. Stay has provided housing and support to homeless and vulnerable people across the borough for over 30 years.
Naomi Pay, Stay’s CEO, said: “We’re absolutely thrilled to have been selected as this year’s Reech & Reward winner. It couldn’t have come at a better time for our charity.”
The 12-month partnership with Reech is intended to help the charity better communicate its mission and connect with more people. Stay’s 2025-2028 strategy includes plans to redefine its accommodation offer and foster a stronger sense of community.
The marketing support will include a “hero video” to help communicate the charity’s long-term vision and a new website to simplify how people can engage with them.
“This is so much more than just a marketing boost for us,” Ms Pay continued. “It signifies a new chapter and gifts us a brand-new platform for real change across the borough. We’re all incredibly grateful and so excited to get started.”
Amelia Redge, Agency Director at Reech, added: “From the moment the Stay team came to Reech HQ to pitch, their passion, clarity, and ambition stood out. Stay’s data-driven approach and unwavering focus on prevention really resonated with our team.”
