When Sausage Rolls and Clothes Collide
Normally, sausage roll + hoody = flakeopalypse but if you head into Telford Primark today, you’ll see merch gone mad.
The Greggs range of haute couture has landed, and apparently, it’s a pastry thing. Reports of some items from the range appearing for 5 times the ticket price on eBay are making their way into mainstream media.
Is it that strange though? There is a history of non-clothing brands being a huge success in the high street, with VW & Coca-Cola merch being a stand out, and even Bass Beer socks on sale in Tescos. Low priced baked goods? Not so much.
Would you wear it?